Custom Research for PR and Media Strategies
Empower Your Brand with Data-Driven Media Strategies
In today’s competitive media landscape, compelling, data-backed narratives are essential for capturing attention and establishing authority. Our Custom Research for PR and Media Strategies service provides you with customized insights to enhance your public relations efforts and achieve impactful media coverage.
What We Offer
• Customized Surveys Aligned with PR Goals: We design and execute surveys tailored to your specific PR objectives, gathering relevant data that supports your media campaigns.
• Comprehensive Data Analysis: Our team analyzes the collected data to extract meaningful insights, ensuring your narratives are both compelling and credible.
• Engaging Content Creation: We transform insights into persuasive press releases, infographics, and media materials that resonate with your target audience.
Our Process
1. Consultation: We begin with a collaborative discussion to understand your PR goals and identify the key messages you wish to convey.
2. Survey Design and Deployment: Our experts craft customized surveys targeting your specific audience segments, deploying them through appropriate channels to ensure robust data collection.
3. Data Analysis and Insight Generation: We analyze the survey results to uncover actionable insights that align with your PR objectives.
4. Content Development: Based on the insights, we create compelling press releases, infographics, and other media-ready materials designed to captivate your audience and attract media attention.
5. Review and Refinement: We work with you to review the materials, making any necessary adjustments to ensure they meet your expectations and strategic goals.
Deliverables
• Customized Survey Instruments: Tailored questionnaires designed to elicit the information needed for your PR campaigns.
• Detailed Analytical Reports: Comprehensive reports presenting the findings, insights, and strategic recommendations.
• Media-Ready Content: Professionally crafted press releases, infographics, and other materials ready for distribution.
Success Stories
Explore how our PR and Media Ready Research has empowered clients to achieve their media objectives:
In the Media: Tackling Football Season - TV Viewing Habits Include Sports Sneaking
Sage Outcomes uncovered surprising insights about “sports sneaking”—watching sports when you’re supposed to be doing something else. This data-driven study fueled a national conversation, providing PR teams with media-ready narratives that resonated with audiences.
Unveiling Generational Ties: Sage Outcomes’ Study on Family Bonds in Horror with Blumhouse Productions
Partnering with Blumhouse Productions, we explored the enduring family connections in the horror genre. This study generated significant media buzz, highlighting the cross-generational appeal of horror films and influencing marketing campaigns.
Cuffing Season Meets Boo Season: Peacock and Tinder Discover Horror Movies Are the New Dating Trend
Through collaboration with Peacock and Tinder, Sage Outcomes revealed the rising trend of horror movies as a dating activity. These insights drove a successful PR campaign, garnering widespread media coverage and audience engagement.
